We're a political engagement agency fighting to repair our system, drive reform, and defend our democracy.
About us
Great Lake Strategy is a nimble and versatile political engagement firm with a data-driven and digital-centric approach.
We provide overall strategic direction, communications & messaging, online engagement, fundraising, advertising, field & GOTV, and anything in between.Today's political landscape requires an approach that meets people where they are. Simply running ads won't do the job — we must engage with people in a meaningful way and build relationships with them over time.This takes insight, patience, and a constantly evolving approach. That's where we come in.Great Lake Strategy offers full-service strategy consulting through this framework, designed to build and cultivate an engaged, vibrant, and invested supporter network and lead you to victory.
Richie Alicea is a veteran political strategist and radical centrist with roots in both online and offline campaigning.
With nearly 20-years of experience in the field, he has served in nearly every role on campaigns at every level throughout his career.This wide-ranging experience has given him the perspective to see the whole board and craft strategies that maximize every component of a campaign and innovate at every step.Aside from his work on campaigns, Richie is also a Professor of Practice at the University of Akron's Ray C. Bliss Institute of Applied Politics, where he teaches courses on campaign management, media, digital strategy, data analytics, and voter contact.
about us
What we do
Our full-service strategy agency can take on the role of general consultant, campaign manager, digital director or any other role you need.
General Consulting
We're ready to take on the big picture of your campaign, taking the lead on crafting a cutting edge campaign plan – and ensuring its execution from Day One thru Election Day.
Engagement Strategy
Relationship-building at scale is what wins elections. We focus on the best ways to engage and grow your audience, activate supporters, and lead you to victory.
Branding + Website
Your website should be clean, simple, and accessible to anyone who visits – on any screen size. We can deliver sleek, eye-catching branding with a website to match.
Targeted Advertising
Our highly targeted advertising — delivered across channels on digital as well as connected TV – will ensure your message is delivered to the right people at the right time, with almost no waste.
Supporter Activation
Your social media, email, and SMS outreach needs to be focused, on message, and relevant. Our data-driven approach allows us to target messages based on engagement so that your supporter network stays active.
Online Fundraising
Fundraising in the digital age takes more than sending a lot of email. It's about leveraging your engagement efforts, knowing when to make the ask, and deploying varied tactics.
Let's connect
Send us a note or schedule time to meet.
If you'd like to connect, whether it's regarding potential projects, mentorship, or just talking shop, just send us a note here — or cut to the chase and schedule time to meet.
