About us.
We believe that the most effective political efforts are grounded in strategies that are data-driven, constantly tested, and deeply integrated.
Today's political landscape requires an approach that meets people where they are. Simply running ads won't do the job — we must engage with people in a meaningful way and build relationships with them over time. This takes insight, patience, and a constantly evolving approach.
That's where we come in.
Great Lake Strategy offers full-service strategy consulting through this framework, designed to build and cultivate an engaged, vibrant, and invested supporter network and lead you to victory.
Richie Alicea is a veteran political strategist with roots in both online and offline campaigning.
With nearly 20-years of experience in the field, he has served in nearly every role on campaigns at every level throughout his career.
This wide-ranging experience has given him the perspective to see the whole board and craft strategies that maximize every component of a campaign and innovate at every step.
Aside from his work on campaigns, Richie is also a Professor of Practice at the University of Akron's Ray C. Bliss Institute of Applied Politics, where he teaches courses on campaign management, media, digital strategy, data analytics, and voter contact.
© 2024 Great Lake Strategy
