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About us.

We believe that the most effective political efforts are grounded in strategies that are data-driven, constantly tested, and deeply integrated.

Today's political landscape requires an approach that meets people where they are. Simply running ads won't do the job — we must engage with people in a meaningful way and build relationships with them over time. This takes insight, patience, and a constantly evolving approach.

That's where we come in.

Great Lake Strategy offers full-service strategy consulting through this framework, designed to build and cultivate an engaged, vibrant, and invested supporter network and lead you to victory.

Today's political landscape requires an approach that meets people where they are. Simply running ads won't do the job — we must engage with people in a meaningful way and build relationships with them over time. This takes insight, patience, and a constantly evolving approach.

That's where we come in.

Great Lake Strategy offers full-service strategy consulting through this framework, designed to build and cultivate an engaged, vibrant, and invested supporter network and lead you to victory.

Today's political landscape requires an approach that meets people where they are. Simply running ads won't do the job — we must engage with people in a meaningful way and build relationships with them over time. This takes insight, patience, and a constantly evolving approach.

That's where we come in.

Great Lake Strategy offers full-service strategy consulting through this framework, designed to build and cultivate an engaged, vibrant, and invested supporter network and lead you to victory.

Richie Alicea is a veteran political strategist with roots in both online and offline campaigning.

With nearly 20-years of experience in the field, he has served in nearly every role on campaigns at every level throughout his career.

This wide-ranging experience has given him the perspective to see the whole board and craft strategies that maximize every component of a campaign and innovate at every step.

Aside from his work on campaigns, Richie is also a Professor of Practice at the University of Akron's Ray C. Bliss Institute of Applied Politics, where he teaches courses on campaign management, media, digital strategy, data analytics, and voter contact.